expansion

Unfortunately it doesn't look like we'll be bringing the IPA this weekend to Tap into the MOST. Kinda disappointed but nothing I can do now. I'm learning this scheduling thing. Eventually I'll get it right.

We'll I read some reviews online about our beers and was quite disappoint. Funny how most of the users of the two main beer rating sites don't really get the Vanilla Bean Brown. One review said over the top vanilla flavor the next said the vanilla wasn't detectable. I find the reviews to be interesting but not necessarily indicative of what the average drinker will think of the beer. Funny our old IRA was very well reviewed on net but sold less than any of our two present beers. On a side not our next batch of red ale will be a little more like the old one but still not the same. I still haven't gotten it exactly were I want it but it will get there eventually.

We've been looking into expanding our distribution a bit. So keep an eye out we might be announcing something in the next month or two.

Boilers and Drains

Well as I mentioned before our much anticipated IPA was brewed on Feb 27 and I expected to be bottling it sometime next week well...........

Maybe not next week. As Luck would have it Wagner Valley is rebuilding its boiler this week and replacing some bad drains. That translates to no bottling for a indetermined amount of time. Sometimes you never know what problems can arise until they do, these are two of them. We've had a comedy of delays over the last 12 months so nothing surprises me anymore. The good news is that its been brewed and will be bottled sooner or later. Hopefully sooner.

I always like to promote other bloggers so here are the few I frequent.

http://ithacabeer.com/beerblog/index.php

http://www.brookston.org/beer/

http://lewbryson.blogspot.com/


Cheers

Kiernan
Landmark Beer Company
sales@landmarkbrewing.com

Upcoming events

Well we've got one upcoming event, Tap into the Most on March 31st. Last year we attended and poured some Wagner Valley brands. This year we are happy to bring our brands also. Hopefully our new IPA will be ready by then and we'll be able to debut it there.

This past tuesday we had a very successful tasting at Shifty's Bar in Syracuse. Considering it was 0 degrees outside the crowd pretty large. Met some nice people and hopefully converted a few into Landmark drinkers.

Kiernan

IPA label

Love to hear what people think of it. Can't change anything since it went to print today but still would like people's opinion.

Kiernan

Newsletter Q1, 2007

Whats Been Happening:
We successful transferred our distribution in the Syracuse market to Spirit and Sanzone Dist. and with them launched our brand east into Albany in October. In January we added Beer Lovers Paradise as our wholesaler for the Rochester, Buffalo, Ithaca and Binghamton markets. Initial sales in the Syracuse market outpaced our brewing resulting in the red ale being out of stock for most of December
and the beginning of January.

Whats Happening Now:
Well we decided to add a third beer to the mix and submitted label approval paperwork to the Federal Government for Landmark India Pale Ale. This beer will be a big hoppy beer weighing in at nearly 7%ABV and 70 IBUs. I decided to enter the blogging age and started a blog dedicated to all things Landmark. Please check it out at http://landmarkbeer.blogspot.com

Looking Forward:
In the coming months we hope to greatly increase our draft business in the greater Syracuse market. It is our believe that for our long term success we must have a good draft business in our home market. We are also looking into offering private labeling of all our beers on draft only to help achieve these goals. As mentioned before we will also be launching Landmark India Pale Ale hopefully at the beginning of April. This fall we anticipating launch our first seasonal beer which will be for the fall and winter seasons. More on this in our next newsletter. Who knows maybe an actual brewery here in Syracuse might be in the future.