Whats Been Happening:
We successful transferred our distribution in the Syracuse market to Spirit and Sanzone Dist. and with them launched our brand east into Albany in October. In January we added Beer Lovers Paradise as our wholesaler for the Rochester, Buffalo, Ithaca and Binghamton markets. Initial sales in the Syracuse market outpaced our brewing resulting in the red ale being out of stock for most of December
and the beginning of January.
Whats Happening Now:
Well we decided to add a third beer to the mix and submitted label approval paperwork to the Federal Government for Landmark India Pale Ale. This beer will be a big hoppy beer weighing in at nearly 7%ABV and 70 IBUs. I decided to enter the blogging age and started a blog dedicated to all things Landmark. Please check it out at http://landmarkbeer.blogspot.com
Looking Forward:
In the coming months we hope to greatly increase our draft business in the greater Syracuse market. It is our believe that for our long term success we must have a good draft business in our home market. We are also looking into offering private labeling of all our beers on draft only to help achieve these goals. As mentioned before we will also be launching Landmark India Pale Ale hopefully at the beginning of April. This fall we anticipating launch our first seasonal beer which will be for the fall and winter seasons. More on this in our next newsletter. Who knows maybe an actual brewery here in Syracuse might be in the future.
Friday, March 2, 2007
Newsletter Q1, 2007
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2 comments:
Stumbled over here. No I've not been drinking. Good seeing you logging info like this Kiernan. Much better than reading and posting on forums, eh?
Cheers!
Loren
Heck yeh.
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